CEO Mark Zuckerberg on Tuesday launched the company's new Messenger platform beta at its annual F8 conference. The Messenger announcement was the first major initiative in the long-term vision he presented. Zuckerberg outlined a major push to incorporate artificial intelligence and bots into the Messenger platform. The revamped service will allow companies and individuals to develop more sophisticated and personal experiences through Messenger than ever before, ultimately transforming the app into a major communications and marketing tool.
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